JERSEY CITY, N.J.—Nov. 13, 2020 — BlockFi
Inc., a financial services company dedicated to building a bridge between cryptocurrencies and traditional financial and wealth management products, has entered into a multifaceted partnership with NRG Esports
, an award-winning professional esports organization. The partnership will highlight the benefits of cryptocurrency adoption to members of the video gaming community and include sponsorships, multimedia presentations, and the launch of an exclusive gaming tournament.
As part of the initial stages of the engagement, five of NRG’s top players will join BlockFi in creating custom educational videos and live stream segments demonstrating BlockFi products.
In addition, BlockFi is currently in the process of launching an exclusive gaming tournament, in which participants who wish to compete against NRG professionals will be required to register with a BlockFi Interest Account (BIA) (note: tournament will not be available for New York residents)
. Details on the tournament will be forthcoming through the remainder of 2020.
“We believe this partnership will bring together two communities that have so much in common,” said Zac Prince, Founder and CEO of BlockFi. “Cryptocurrency adopters and gaming enthusiasts tend to share similar demographic qualities, such as being ‘digital natives’ and growing up participating in online communities. NRG professionals are the perfect influencers to highlight the benefits of cryptocurrencies and how BlockFi is bringing this asset class to the masses.”
“We’re very excited to launch this brand new partnership with BlockFi,” said Brett Lautenbach President of NRG. “There’s an incredible crossover between the gaming and cryptocurrency communities and bringing BlockFi’s story and product to our fanbase is something we can’t wait to do together!”
“I’m a big believer in the potential of cryptocurrencies to transform how we think about money and investing,” said Garrett Gordon, an NRG team member, champion Rocket League player and holder of digital assets. “More and more people are taking esports seriously, and they’re not paying with cash as we used to think of it.”
“If you’re already a gamer, chances are you may have the skillset at your fingertips to succeed in the cryptocurrency community, too” said Shayne Mullen, VP for Business Development and Partnerships at BlockFi. “We’re excited to team with NRG and we’re confident their audience will quickly adapt to being the next growing generation of crypto investors.”
BlockFi is a new breed of financial services company. Founded in 2017 by Zac Prince and Flori Marquez, BlockFi is building a bridge between cryptocurrencies and traditional financial and wealth management products to advance the overall digital asset ecosystem for individual and institutional investors. BlockFi’s platform manages more than $2 billion in assets. The company, headquartered in New Jersey with offices around the globe, continues to expand its presence in the United States and internationally.
About NRG Esports
NRG is a professional gaming and entertainment organization headquartered in Los Angeles, California. NRG sits at the intersection of competitive video gaming and gaming culture. Known for championship teams and innovative gaming lifestyle content, NRG is the most watched org in the world on Twitch. NRG boasts the most viewed and storied competitive Fortnite roster in the world, fan favorite and reigning world champion Rocket League team, and an Apex Legends squad with numerous national and international titles under their belt. Additionally, NRG is comprised of global powerhouse brands like the Chicago Huntsmen of the Call of Duty League, led by esports legend Hector “H3CZ” Rodgriguez, the most followed Call of Duty team on the planet, and Overwatch League powerhouse and two-time world champions, the San Francisco Shock.
Founded by former Apple executive and co-owner of the Sacramento Kings Andy Miller and 24-Hour Fitness founder Mark Mastrov, NRG is backed by a roundtable of experience and expertise stemming from traditional sports, entertainment and tech industries alike; with investment from Shaquille O’Neal, Tiesto, Jennifer Lopez, Alex Rodriguez, and Marshawn Lynch.
Media Contact for BlockFi:
Ryan Dicovitsky/Jon Marino
Dukas Linden Public Relations
Media Contact for NRG Esports