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BlockFi survey finds that nearly one in 10 Americans are planning to gift crypto this holiday season

Published, 7 December, 2021

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Second edition of the Real Talk quarterly survey series is part of BlockFi’s larger “HODLday” push with the crypto community.
BlockFi, a crypto financial services company, released today the second edition of its Real Talk survey, this time focused on consumer sentiment around crypto and holiday giving. Real Talk: Happy HODLdays asked Americans about their interest in giving, receiving, or even discussing crypto this holiday season. The survey breaks down the data by gender and generation to show differences in people’s knowledge and overall likelihood of participating in the crypto ecosystem.
“This data shows that while crypto is becoming a more popular topic, there are a lot more ‘crypto curious’ folks out there who could benefit from further education on how to invest in crypto and how the blockchain technology itself works. At BlockFi, we aim to be the go-to resource for crypto education and hope this data will inspire more conversations about crypto and the blockchain this holiday season and beyond,” said Flori Marquez, Co-Founder and SVP of Operations at BlockFi.
Topline findings from the “Real Talk: Happy HODLdayssurvey include: 
  • Crypto could dominate many “HODLday” dinner table conversations: One in three respondents said they are more interested in talking about crypto instead of politics or their love lives with their friends and family this holiday season.
  • Crypto as a gift is taking HODL: One in 10 respondents plan to gift crypto for the 2021 HODLday.
  • Knowledge on how to give crypto remains low, with less than 25% of respondents stating that they actually know how to give crypto as a present.
  • Bitcoin reigns supreme (<75%) as the crypto of choice for gifting and receiving, with Dogecoin and Ethereum coming in as second and third, respectively. 
  • Unexpected holiday windfall of cash of significant monetary value ($10,000 USD)? While the majority (62%) would either use the funds to pay down debt or store it in a traditional cash savings account, nearly one in four (24%) would invest in the markets (public stock or crypto).
  • Looking to the New Year, one in four respondents said they are likely to purchase crypto in 2022, again with Bitcoin, Dogecoin, and Ethereum being the most popular. 
The Happy HODLdays survey is the second in BlockFi’s Real Talk survey series, which is intended to understand mainstream consumer sentiment of topics involving the crypto and blockchain ecosystem. The first survey, Real Talk: Women x Crypto issued in September, focuses on the motivations, behaviors, and dispositions of female Americans to cryptocurrencies and investing more broadly.
You can review the full report findings here: https://blockfi.com/happyHODLdays.  
Methodology
The survey, the second in a quarterly series evaluating consumer investment patterns and sentiments towards the crypto ecosystem, was conducted by a third-party survey panel between October 19 and October 26, 2021. 1,262 male and female US citizens between the ages of 18 and 65 were surveyed. For this survey, generational breakdowns are as follows: Gen Z (born 1997 - 2012); Millennial (born 1981-1996); Gen X (born 1965-1980); and Baby Boomer (1946-1964). 
About BlockFi
BlockFi is a new breed of financial services company. Founded in 2017 by Zac Prince and Flori Marquez, BlockFi is building a bridge between cryptocurrencies and traditional financial and wealth management products to advance the overall digital asset ecosystem for individual and institutional investors. 
Nothing contained in this announcement should be construed as a solicitation of an offer to buy or offer, or recommendation, to acquire or dispose of any security, commodity, investment or to engage in any other transaction. The information provided in this announcement is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation. This announcement is not directed to any person in any jurisdiction where the publication or availability of the announcement is prohibited, by reason of that person's nationality, residence or otherwise.
Neither BlockFi nor any of its affiliates or representatives provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
Digital currency is not legal tender, is not backed by the government, and crypto interest accounts are not subject to FDIC or SIPC protections. Learn more at BlockFi.com.
BlockFi Lending LLC NMLS ID#1737520 | BlockFi Trading LLC NMLS ID#1873137

Last updated on June 24th, 2022

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Digital currency is not legal tender, is not backed by the government, and crypto accounts held with BlockFi are not subject to FDIC or SIPC protections. Digital currency values are not static and fluctuate due to market changes. Not all products and services are available in all geographic areas and are subject to applicable terms and conditions. Eligibility for particular products and services is subject to final determination by BlockFi. Rates for BlockFi products are subject to change.
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See blockfi.com/terms for more information.
2022 © All Rights Reserved.
As of February 14, 2022, the BlockFi Interest Account (BIA) is no longer available to new clients who are US persons or persons located in the US and existing US clients with BIA accounts are unable to transfer new assets to their BIAs. Learn More.
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This icon serves as a link to download the eSSENTIAL Accessibility's free assistive technology app for individuals with physical disabilities.
Digital currency is not legal tender, is not backed by the government, and crypto accounts held with BlockFi are not subject to FDIC or SIPC protections. Digital currency values are not static and fluctuate due to market changes. Not all products and services are available in all geographic areas and are subject to applicable terms and conditions. Eligibility for particular products and services is subject to final determination by BlockFi. Rates for BlockFi products are subject to change.
BlockFi Rewards Credit Card: For more information, please see BlockFi’s Terms of Service. BlockFi is not a Bank. Cards are issued by Evolve Bank & Trust, Member FDIC, pursuant to a license from Visa® USA Inc. Rewards are not offered by Evolve Bank & Trust and are instead offered and managed by BlockFi.
BlockFi International Ltd. holds a Class F digital assets business license under the Digital Assets Business Act, 2018 (as amended) and is licensed by the Bermuda Monetary Authority to conduct the following digital assets business activities: (i) issuing, selling or redeeming virtual coins, tokens or any other form of digital assets (ii) operating as a digital asset exchange (iii) providing custodial wallet services (iv) operating as a digital asset derivative exchange provider and (v) operating as a digital assets services vendor.
See blockfi.com/terms for more information.
2022 © All Rights Reserved.