We’re thrilled to announce that we’re relaunching our mobile apps to improve our clients’ ability to access BlockFi anywhere and anytime. It’s all part of our broader product strategy to shift to a more client-centric, mobile-first model that boosts the ease and convenience of taking our platform on-the-go.
Shifting to a Mobile-First Approach
Our team focused on three major goals regarding our iOS and Android platforms:
Building out our mobile app architecture to support future products from a mobile-first perspective
Creating and iterating on BlockFi’s core design (what we call “BlockFi Base”)
Hiring a global team of iOS and Android engineers to fuel the expansion of our mobile platform (check out our job board
for all available positions)
As we’ve grown, BlockFi has shifted from having a handful of engineers servicing the earlier version of our mobile app to having over 30 mobile team members.
We’ve found that over 70 percent of our clients use our mobile apps, meaning most want a true mobile experience. In growing our platform, we're always thinking about our diverse user base and how to address any issues they might have had with the prior mobile app’s UX and accessibility. These rebuilt apps begin to address those concerns in a systematic way that all future features and product releases will be able to leverage. It’s yet another step we’re taking to ensure our platform is as accessible as possible to everyone pursuing their financial goals.
Over the longer term, we also want to deliver mobile solutions that reach the remaining 30 percent of our clients that only use the web app. We want to create an experience where clients never need to leave the mobile app to perform tasks like borrowing funds, logging in, or managing security settings. All of this starts with our rebuilt apps and a renewed focus on our mobile platforms.
Improvements and New Features
We listened to your feedback, and as part of our effort to create and iterate on our design, we have added dark mode to the app. This feature was made possible by reconsidering the various components of our app, the themes and experiences of our branding, and by creating a design system that accommodates both light and dark themes throughout.
How to access dark mode:
Go to your device settings
Look for “Appearance” (iOS) or “Theme” (Android)
Tap to enable the dark theme
Open the BlockFi mobile app
We’ve also added our first iteration of graphs within the BlockFi Interest Account (BIA) page so you can see the relative makeup of your crypto assets. We know people want more tracking and visualizations of their assets on the platform, so we will continue to explore new ways to present this information to keep you up-to-date.
How to access your BIA graphs:
Log in in your BlockFi account
Tap on your interest account from the Dashboard
On iOS, try long pressing to switch between a tree map to a bar graph view of your crypto
Finally, over 18 percent of our clients currently use our Flex Interest Payments feature to receive monthly payments on all their interest-earning assets in a single designated cryptocurrency. We have included this feature in our mobile application as a first step toward incorporating more of our web-only features into the mobile app. Also, because so many of our clients only use the mobile app, we hope that providing access to this feature encourages you to consider alternative ways to collect interest in your BIA.
How to access Flexible Interest Payments settings:
After logging into the mobile app, tap on “Settings”
Then tap on “Interest Preferences”
Choose the type of cryptocurrency in which you’d like to receive interest payments
Tap “Save Changes”
In the coming weeks, we’ll have more technical updates about our mobile apps and the innovative thinking that went into their design. Stay tuned!